The Public Relations Society of America’s Maryland Chapter Bestows Top Honor
A stroll down Memory Lane produced a walk to the podium for the Maryland Lottery as they received the top honor at the 2010 Chesapeake Conference and Best in Maryland Awards. The Maryland Lottery was the recipient of the competition’s Best in Show Award for its efforts to promote the American Classics scratch-off ticket.
Sponsored by the Maryland Chapter of the Public Relations Society of America (PRSA), the Best in Maryland Awards are presented each year to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness. To ensure the integrity and impartiality of the process, entries are sent to a PRSA chapter in another state for judging. “The PRSA Pittsburgh Chapter chose the Maryland Lottery’s American Classics entry as their unanimous choice for Best in Show,” said Lisa Miles, Maryland’s PRSA President Elect.
To promote the American Classics ticket, the Maryland Lottery’s Communications Division, with help from supporting vendors, TBC, Inc. and Barb Clapp Advertising and Marketing, brought the decade of the sock hop into the era of hip hop. By evoking the fun of the 1950’s — complete with “Elvis” serenades, poodle skirts, hula hooping and more – Maryland Lottery Communications staff garnered substantial attention and ultimately, sales.
“What an honor to have received Best in Show,” said Carole Everett, Maryland Lottery Communications Director. “The success of the American Classics promotion really illustrates the power of grassroots PR efforts. I’m so proud of my team and the tremendous job that they did.”
The Best in Maryland Awards included 38 categories with more than 300 entries received. The Maryland Lottery’s American Classics was entered in the Marketing Communications category, for which it won the Best in Maryland Award. In addition to winning in that competition, the Maryland Lottery also won the Best in Show Award, beating out more than 300 entries to take the top prize.