Baltimore Ravens-themed scratch-off ticket to be released in August 2010
The Maryland Lottery and Baltimore Ravens have renewed their partnership and will release a new Ravens Cash Fantasy scratch-off on August 9th. The Maryland Lottery was one of the first lotteries in the country to partner with the NFL, following a decades-long, no-gambling policy that was overturned by NFL owners in 2009. The original ticket, which was released last August, holds the distinction of being the best-selling $5 scratch-off ever sold by the Maryland Lottery.
The new $5 Ravens Cash Fantasy ticket will offer more than $11 million in instant prizes – including three $1 million top prizes. Like last year’s scratch-off, each ticket will feature a perforated portion with a special “EXTRA YARDS” code that players can enter on mdlottery.com/ravens. Players who enter their “EXTRA YARDS” codes on the Maryland Lottery’s website will have the opportunity to win premium prizes that include season tickets for life, season tickets in 2010 and 2011, game-day premium seats, an away-trip with the team, framed autographed jerseys and numerous other experiential prizes. Last year, more than 116,000 players registered online for the Ravens Cash Fantasy promotion.
“I’m excited that we are teaming up with the Ravens once again.” said Stephen Martino, Director of the Maryland Lottery. “The ticket and the team both had impressive performances last year, and we look forward to another successful partnership in 2010.”
Ravens Cash Fantasy, which is projected to generate net revenue of approximately $2.5 million for the State, will be sold at every Baltimore Ravens home game and will be available at the more than 4,000 Maryland Lottery retail locations across the State.
“Everyone wins with this collaboration – Ravens fans, Lottery players and the State of Maryland,” said Mark Burdett, Vice President of Corporate Sales and Development for the Ravens.